Have a conversation with Seleste Tan for just a few minutes and the word that comes to mind is “humble.” Tan’s bakery, Lady Wong Patisserie, with two locations in New York City, speaks about it like she never expected it to be the megahit that it is. “I did it for a hobby during the pandemic and I never thought it would be big,” she says shyly. Her confections, inspired by flavors from her home country of Singapore, and travels throughout Southeast Asia, are her muse. And that hobby? It turned into national coverage in all the big food publications and then some.