At No Mames, there are also no rules. The modern Mexican cantina by DORO Restaurant Group, which opened in Wethersfield April 30, is intended to be a fun escape with fresh flavors and beachy Tulum vibes.

No Mames (a Mexican slang phrase for “no way,” says executive chef and partner Ryan Van Grouw) opened this week on the Silas Deane Highway, in a shopping plaza between a Marshall’s and a pet supply store. Van Grouw says he wants guests to come in and “be blown away by the experience.”

“They’ll come in here after [shopping], not even realizing that we’re here, coming in to get tacos, and the next thing you know, they won’t know what hit them,” he said. “They walk in, the place is beautiful…everything is done with purpose, everything is done for a reason.”

The 120-seat restaurant’s decor is inspired by restaurants in coastal Tulum, with high ceilings and a breezy feel. A semi-open kitchen gives diners a glance at the work behind the scenes, as cooks press fresh tortillas, grill peppers and tend to a slowly rotating trompo, or vertical rotisserie, cooking a stack of marinated pork to be shaved for al pastor tacos.