Buy A Milk Shake for a Good Cause @ Shake Shack Stephanie Webster November 04, 2012 With relief efforts steadily underway throughout the Northeast, Shake Shack is holding a week-long (Nov. 4-11) drive to help raise awareness and funds for the American Red Cross in support of victims impacted by Superstorm Sandy.Shake Shack created a special milkshake, the Rally Shake, inspired by NYC’s iconic Black & White cookies for purchase ($5.50) to rally support and funds for the American Red Cross to help those in need. From Sunday November 4th through Sunday, November 11th, Shake Shack will donate $2.00 to the American Red Cross for every Rally Shake sold. The Rally Shake is available at ALL Shake Shack locations. For more information, please visit www.shakeshack.com.